$800 billion a year is spent on sales compensation in the US alone — yet it’s still being managed by spreadsheets or clunky legacy software.
Running a SaaS startup in London for 6 years, I experienced the pain of managing incentives, their inability to drive consistent sales behaviour and the dreaded administration when it came to payroll. As a CEO, CRO or Head of Sales, one of the most powerful tools at our disposal to accelerate growth is a compensation plan that motivates people and also has the flexibility to evolve with business objectives.
Building motiveOS is the result of nearly 100 conversations with business owners and sales leaders from around the world about what their sales compensation plans look like currently, what frustrates them most, and what a dream compensation plan could help them achieve. Three themes quickly became clear to us during these discussions:
Sales execs want a reliable and visible view of their compensation, and they want to be paid faster
Incredibly, the majority of sales execs didn’t have an accurate view on their commission payments, or would have to manage their own spreadsheets from a fear of payroll errors. Many also said their compensation plans were too complex to follow or they wouldn’t know the commission amount until the payslip landed in their inbox, often a full quarter after closing a deal. We also learned slower payments led to a decay in incentive efficacy.
Finance teams and managers say that administering commissions takes too long
Finance and HR teams complained about the time taken to check deal hygiene with contracts signed, discounts approved, PO’s / invoices raised, invoices paid, clawbacks applied. Add on top of this the approval process between departments or staff before commission payments could be released for payroll.
Managers don’t have enough data to create better commission plans
Whilst a lot of data was kept in spreadsheets, it was difficult to have a single source of truth between the different departments. Pain was most acute when reviewing the performance of compensation plans, and often delayed until end of year, or at best per quarter. Implementing the wrong plan can set the objectives back months or worse, become mortal for the business.
motiveOS is a realtime commission app that provides accuracy and visibility to the sales, finance and management teams, whilst automating the entire process for the business. Our core focus is to significantly improve the efficacy of sales compensation around 3 core principles:
Linton Ball: CTO for motiveOS, Undergraduate studies in Behavioural Psychology, senior developer at some of Sydney’s leading tech companies.
Alexander Green: CEO for motiveOS, previous experience as CEO/ Co-founder for a SaaS startup in London for 6 years. Previously a construction manager, refurbishing historical buildings in West London.